The Nazario Parisi & Sons Story
After a 15 year hiatus from the Australian menswear scene, the Nazario Parisi brand has been revived on the back of a limoncello-fuelled family reunion in Puglia back in 2018.
It was on this trip, celebrating Nazario’s 70th birthday, where Mergay and their four sons, Matthew, Daniel, Lewis and Lawrence first floated the idea of the brand returning, to once again bring a touch of la sprezzatura (effortless style) to the Australian menswear scene.
While Nazario was initially a little hesitant given how well his garden had flourished since retirement, the family knew that the craftsman within would eventually fold.
And sure enough, after a highly-strategic 12-month arm-twisting campaign, the Nazario Parisi & Sons brand was born.
Built on a desire to make quality menswear more accessible, the reinvention of the brand is all about making shopping a genuinely enjoyable experience for everyday Australian men.
No stuffiness, no pretentiousness and no heavy sales push - just beautifully crafted wardrobe investments that are timeless in style.